Take rate
A take rate is the percentage of each transaction a marketplace keeps as its own revenue after paying out sellers and partners.
A take rate is the slice of every transaction a marketplace keeps for itself — its own revenue — once the seller’s share and any partner cuts are paid out.
How it works
- Express it as a percentage of the gross transaction value: a 15% take rate on a £100 order keeps £15 and pays the seller £85.
- The take rate is the headline number behind a platform fee — the fee is the amount, the take rate is the ratio.
- It can be flat across the marketplace or tiered by category, seller volume, or service level.
The take rate is what you keep; revenue share is usually what you pass on.
Why it matters
A take rate is the core lever of marketplace economics. Set it too high and sellers leave; too low and the platform can’t fund itself. But the rate only earns out if it’s actually collected — when your cut is calculated in a spreadsheet after the fact, rounding, refunds, and missed splits quietly erode it.
How Fynex does it
Fynex keeps your take rate at settlement: the platform’s cut is split off the moment a payment lands, by standing rule or per transaction, and every split traces back to your books. See platform commission.