Dunning

Dunning is the structured process of chasing overdue invoices — a timed sequence of reminders that escalates in tone until the customer pays or the debt is written off.

How it works

• A schedule fires reminders at set points: a nudge before the due date, then follow-ups at 7, 14 and 30 days overdue.
• Each message escalates — friendly note, firm reminder, then a formal late-payment notice.
• Failed card charges have their own “dunning” too: retrying a declined payment before cancelling a subscription.

Done well, dunning is a system; done badly, it’s a person remembering to send awkward emails.

Why it matters

Most overdue invoices aren’t refusals — they’re oversights, and a timely reminder gets them paid. But manual chasing is inconsistent, uncomfortable and slow, so accounts receivable ages and days sales outstanding creeps up. The cost isn’t just the cash — it’s the founder’s hours and the customer relationship.

How Fynex does it

Fynex runs dunning automatically: branded payment links go out on schedule and reminders escalate on their own, so nothing slips and no one has to send the awkward email. See how to stop chasing payments and late-payment letters that work.